Campaign Timeline · Campaign Performance
Campaign Timeline
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K Trap — Album Campaign
album · Released 13 Mar 2026
UK Streams
5.9M
UK Physical
18K
Campaign Spend
$11K
Marquee + Showcase
Click moments to see how activity impacted performance
UK streams
Decision—CAMPAIGNPUSH
Second wind is live — back it before it cools.
Campaign moments are driving the lift — momentum is real, not organic drift.
Do nowBack the momentum — extend reach against the working moment while behaviour holds.
SignalsPost-release second wind — lifted back to 592K · Release lifted streams 3.1× over pre-release peak · Paid already at $11K — headroom to scale
What drove this
Click to expandKey Moments (4)
Supporting Activity (4)
What we learned
- Lead single built genuine momentum — 420K streams in week 3 before any paid push
- DE push underperformed — 22% intent vs 32% UK. Audience not yet primed for that market
- UK Marquee intent rate 32% — well above 20% benchmark, strong audience–track fit
Next step
- Tour announcement created post-release second wind. Monitor if streams hold above 1.5M/wk through Q2
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